The HTML widget allows you to write HTML and display that on the sidebar:
![Screenshot of HTML widget being edited](https://blogs.glowscotland.org.uk/glowblogs/public/glowbloghelp/uploads/sites/2545/2021/04/14083726/html-widget.png)
You can also use the html widget to display shortcodes and embeds. In this example you copy the code to embed a goolge map. On save it is converted into a shortcode that display the map on the sidebar on this page.
![Gif of Google maps code being added to an html widget.](https://blogs.glowscotland.org.uk/glowblogs/public/glowbloghelp/uploads/sites/2545/2021/04/14083730/gmpa-html.gif)