Children need to be protected from bullying behaviour so that they can survive, develop and participate in a fulfilling life. As adults, we all have an important role to play to help protect and fulfil these rights by creating opportunities for young people to participate in decision making on matters that affect them.

From teachers and professionals to parents and carers, we all have a responsibility to consider the needs of children and young people. We are calling on everyone to ‘Listen Up!’ and respect the rights of children and young people by putting children’s rights at the heart of all effective responses to bullying.

Across Scotland, we will be asking children and young people in schools, youth settings and at home, to engage with the campaign theme by taking part in our class-based lessons, through art, drama and dance, and through our new youth-led activities exploring themes of children’s rights within the context of bullying and kindness.