Calderwood Primary School has started to use the award-winning WOW Travel Tracker bringing walks to school challenge to life.
What is WOW?
WOW is a pupil-led initiative where children self-report how they get to school every day using our interactive WOW Travel Tracker. If pupils travel sustainably at least once a week for a month, they are rewarded with a collectable monthly WOW badge.
Pupils will log daily journeys to school on the system. The WOW Travel Tracker also confirms which pupils have walked enough to earn a badge each month and these key statistics can be used to earn your school a Modeshift STARS award.
The WOW Travel Tracker can use icons instead of pupil’s names, but classrooms have the option to display name tags should they wish to. Our ‘Walk/ Wheel’ icon on Travel Tracker counts as an active journey. This icon includes pupils walking with the use of mobility aids, including wheelchairs or wheeled walkers.
WOW badges
WOW rewards children who travel actively to school with collectable badges. The badges are unique and designed by the pupils themselves in our annual WOW Badge Design Competition.
All of our WOW badges are made from recycled plastic material, including old fridge trays, plastic plates and even yoghurt pot off-cuts that were otherwise destined for landfill. They are produced locally in Cornwall, reducing our carbon footprint. The badges also arrive to schools in environmentally friendly, biodegradable packaging.
Please see some of the badges which have won so far!












