This morning Mary and I travelled to New York from Dallas and then up to Wilton in Connecticut to attend meetings in this office to learn about the work that Tracy Locke does for other clients and will head back to Dallas on Thursday evening.
The first thing I was shown was a photo shoot for Heineken for a new type of glass that is going to be released. A lot of shots were taken and finely edited which allowed me to see just how much work goes into getting just one photo for an advert.
After this I sat in an internal review for Red Stripe’s radio adverts and their scripts. There is a meeting with the client tomorrow where they will decide which advert they like best and choose to be put onto national radio stations. There was about five different scripts which had been created. This allowed me to see just how much time and effort workers here put into this. I will be back in Wilton on Thursday so I am looking forward to finding out which advert the client will choose.
I then attended a short meeting about a new Portuguese client who want their new bottles to be advertised. I feel like this was good for me to see as I know how TL will set out their plans when given a brief from a client.Finally, I went to a meeting regarding the design of a banner for Strongbow. Most people in the group decided they weren’t too keen on the design which means that more work will be done on this piece.
Today has been great as I feel it has allowed me to meet even more new people and find out about more clients that Tracy Locke has in other offices across the country. I have also noticed I have come out of my shell a lot more when meeting new people which is great as I have a lot more confidence which I have gained from my experience thus far in Dallas.
As previously stated, Tracy Locke has four offices in North America: Dallas, Wilton, Chicago and New York (known as TLNY) which I will be visiting tomorrow with Stephen Miller (one of the managing partners), and of course, adding in some sightseeing!