My first week at Tracy Locke has been an absolute whirlwind of new knowledge and meeting so many new people who have made me feel extremely welcome. This has made working in an unfamiliar setting a lot easier. I have taken part in so many things that have been extremely beneficial in contributing to my knowledge and understanding of what the world of marketing and advertising is really like.
I have learnt a lot about how companies choose to advertise their products through looking at assignment briefings and decks. From this, it allowed me to realise that advertising is everywhere around us. There were obvious thing like offers at till points and signs above the road (maybe more of an American thing than something we’d see at home). But companies try and reach you through digital aspects such as emails and texts very early in the day to influence your food decisions in the next few hours.
Additionally, this week has shown me how other workplaces use professionalism in their jobs. The dress code here is different to what we would normally wear in the classroom. Most workers wear denim jeans with a blouse/shirt but also a blazer to “smarten” up the look. Professionalism is also used during meetings and phone calls with clients and other colleagues through the use of language addressing the needs of the phone call straight away.
I believe I have met the SPR of integrity this week through the aspect of demonstrating honesty. As previously stated I did not have much knowledge of advertising and marketing and this week I have not been worried to admit this to people and ask questions. Everyone has been so nice anyway so I haven’t been worried when I’ve not known how to do something.
Furthermore, I believe I have addressed the trust and respect section well. The standard states that a teacher should act and behave in ways that develop a culture
of trust and respect. I believe that I have done this as I can tell I am a respected member of the Pizza Hut team. I feel as though this is recognised through little things
such as being invited to go and get lunch or coffee with people. This has also made me feel extremely welcome.
Also, I feel as though I am in the process of meeting the standard of professional commitment as I am committing myself to lifelong learning and adding to my own professional development through working in a different industry where I am choosing to learn new things everyday.
From everything I’ve learnt about advertising this week it has prompted me to look at the CfE Experiences and Outcomes document. Under the Health and Wellbeing (HWB) section there are two Es and Os in the primary section, one in the First level and one in the Second level, which relate to advertising under HWB. HWB 1-37a states: “I am discovering the different ways that advertising and the media can affect my choices”, while HWB 2-37a states: “I can understand how advertising and the media are used to influence consumers”. Progression from the First to Second level is highlighted through the words “discovering” to “understand”. This, therefore, allows me to differentiate lessons between stages and know how much depth to go into in my advertising lessons.
From being at Tracy Locke this past week I can very easily see how advertising is used to influence our everyday choices and I am looking forward to what the next few weeks entail to expand my knowledge of marketing and advertising.