Yesterday I was shown how competitors affect how we (Tracy Locke) decide how to advertise products and goods. I spent my day looking at emails from two competitors from the year so far. This meant I looked at 51 emails in total. After this, I screenshot each email and put each offer onto a Keynote presentation. This then allows people who work for the company to see how other pizza chains advertise their products in a quick and easy way.

There were a variety of differences between the two companies emails. One competitor’s emails had more than one offer in an individual email which meant that the consumer had a choice when choosing that company’s pizza. Additionally, this company included a different way of ordering in each email such as phoning, downloading the company’s app or even just adding a link to browse the menu. This would, therefore, encourage consumers to download app or by browsing the menu it would hopefully encourage them to order from that company.

In comparison, the other competitor’s emails were very minimal. It contained only one offer, and very rarely included a side offer. However, over the three months this company sent more emails than the other competitor I looked at (this company sent 31 emails while the other only sent 27). So, there was a lack of offers but more emails which means that consumers would see these emails more often and it may, therefore, encourage them to order from this company more frequently.

This was an interesting task to undertake as it allowed me to see that emails I would normally just disregard have a huge impact on the companies, their advertising and their sales. It also allowed me to use my skills in ICT to make a presentation that will allow people here to see how competitors set out their emails, how frequently they’re sent and what offers are used frequently which will allow them to improve the emails for our clients.