Should we have a “huge distrust of the increasing use of ‘brands’ in education which leads to increasing competition between the ‘haves’ and further disadvantage among the ‘have nots’?”
Dean Groom discusses…
https://deangroom.wordpress.com/2016/01/30/media-literacy-5-key-concepts-to-teach-this-year/
There are FIVE things that kids need to know about and apply.
- All media messages are constructed.
- Media messages are constructed using a creative language with its own rules.
- Different people experience the same media message differently.
- Media have embedded values, opinions, and points of view.
- Most media messages are organized to gain profit and/or power.