In a recent press release from Snap Inc. statistics show a 3 million person drop in the number of daily Snapchat users from 191 million at the beginning of 2018 to 188 million in June this year. This huge decline was likely caused by a Snapchat update which caused even so-called “Queen of Snapchat”, Kylie Jenner contemplated staying off the app for good. As an avid Snapchat
