Category Archives: Curriculum resources

Learning from Packaging (Art 4H)

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This task requires me to compare and contrast different food packaging and decide which one is my personal favourite and why. As well as this,  I have to decide on the message they give out and to whom the message would be for. Lastly, from this I will look at how this can be used in a primary classroom before designing food packaging of my own which will appeal to my audience of choice.

Pachaging for Food Item Number 1 – Heinz Beans

ctcx5qkxgaav0jdDesign

The design of the beans is simple but very effective. The shape of the black badge in the centre is printed all most heinz products,although it is not always black, eg. Tomato Ketchup. This badge makes the product stand out as the plain background allows the letters to be more eye-catching. It has a mini badge which states that the product is one of your 5 a day, this will bring in the healthy eaters to the product as they will know it can be nutritious. The design also allows for the content of product to be displayed as it shows the beans on the bottom. A metal tin would also be used for stacking purposes as well as to help keep the product fresh and well contained.

Colour

The colours themselves are not the most outstanding although like previously said the black background of the badge makes the lettering catch the eyes of he consumers. This is because of the colour contrast between the white and the black. The green badge for the “5 a day” is also quite eye catching as it is a much brighter shade of green than was used for the background. I think the colour green was used here to represent health and green vegetables as that is the colour that is mostly representative of being of good health, having energy and making good choices, in this case choosing to have a healthy lifestyle.

Letters

Again, like I have mentioned previously, the white lettering on the black background will place emphasis on the white writing. The lettering underneath the white writing give a further description of the product contained in the tin.

Message Given

I feel like the message given by the packaging of Heinz Beans is that they are healthy and easy to make, considering that they come in a sauce so do not need to be prepared. I feel like they are also advertised to appeal to an older age range as the packaging is more neutral than a child aimed product.

Packaging for Food Item Number 2 – Cereal

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Photo Taken From Google Images – www.luluwebstore.com

Design

The design of this product is most definitely aimed at children, the cartoon monkey tells us this. As well as this the product also has a chain of media adverts which are cartoon stories which appeal to children. The yellow colour of the box will also make the product eye catching and therefore lure potential consumers in.

Colour

The colour scheme that has been used on the box of this product allows the product to stand out. The bright yellow packaging is eye catching and can also have reference to the sun, which in this case can refer to the product being eaten on sunny mornings and as yellow is an energetic colour, allows the consumer to think it can give  them happiness and energy as they start their day.

Letters

The lettering on the box is made to look like chocolate which is a main selling point of the cereal. The lettering is also printed in a large font and is centred on the packaging, on the plain yellow background to allow the consumer to easily and clearly see what the product is.

Message Given

I feel like the message given by the packaging of the Coco Pops cereal is that it is child friendly, chocolate loving children will love it. However, although it is chocolatey the box is also clear to state that the child, or consumer, will still gain essential vitamins and iron from the product because of this, this product will also appeal to adults/parents as it can allow them to have stress free breakfast times as they know their child will enjoy while getting their essential nutrients at the same time.

My Preference

The product which I prefer is product number 2 as i feel like it has a very clear motive and has a clear appeal to children. However also with this product we can see the way in which the advertising attempts to draw in adults by promoting the healthy side of the product. This is the product which I took my inspiration from in order to create my own product.

My Product and Explanation

ct1qqdsxyaaw6zp1This is the product that I created. I took the inspiration from the Coco Pops children’s cereal. I began to give the product a character, whom in this case is Bird Bandit. I used alliteration as for me that is what would stick in my mind.Giving the bird character carrots for a beak also promotes the main aspect of the cereal which is carrots. Towards the bottom corner of my product i have written that the product contains “100% real carrots” in an attempt to make the product appeal to the parents of children so they know the product is healthy. Again I used the bright yellow backdrop in order to try to make the product more eye catching.

Ephemeral Art!

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Who knew something so simple as making pictures out of leaves, twigs and other natural resources can make you think so much?!?

In our most recent expressive arts module we learned about the artist Andy Goldsworthy and his passion for art in nature otherwise known as Ephemeral art. Goldsworthy’s work was always transient so would not last very long, this is because he uses only natural resources. This, however, meant that his work could only be documented through his use of photographs.imgres-1Picture Taken From Google Images – prezi.com

Goldsworthy had an obsession with shape, line, texture, form and colour and would express this through his work.

Trying to decide the meaning for some of his pieces turned out to be the most difficult part…

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This piece of Goldsworthy’s was one which we took forward as a group to try to recreate. This piece really captures just how impermanent his work really was.

This piece was created by Goldsworthy, himself, laying on the dry surface in the rain only to move himself when the rain had passed to leave his silhouette printed on the surface.

When  trying to decipher the meaning of this piece, we struggled but  came to the conclusion that it represents the short nature of life itself.

Picture Taken from Google Images – www.pinterest.com

Our Turn!

In this tutorial, we formed a group of 3 and tried out some of our own ephemeral art pieces. First we stared by gathering leaves and grouping leaves together by colour. Then we tried finding some sticks to use before deciding on what our project would be.

Next we had a discussion about what we could try and make. Me, I am nothing close to being an artist and you would struggle to find an artistic bone in my body. However, this task was easier (and more enjoyable) than first thought.

We then decided on our first project… the human outline made entirely from leaves… which wasn’t entirely our idea (although we’d love to take credit) but a take on one of Goldsworthy’s pieces pictured previously. We had Kirsty lie on the ground while the two of us laid leaves all around her.

The meaning of this was, like our interpretation of Goldsworthy’s piece, was to show that life does not last long.The fact that the wind could blow away at anytime represents this.

As well as this, we also were careful to use colours which fade downwards. This was to show the developments we make in our lives and the changes and choices we have to make and go through every single day. The way in which we grow as people are also represented in the leaves.

Finally our last original piece we created was a large tree.img_9810

This piece was one we made to reflect the changing of the seasons we felt like the colour of leaves were correct to show the time of year. As well as this we also thought this represents the passing of time, through the seasons and our time through this university course also.

This task would be simple and effective to recreate in a class of pupils. I also feel like the children would benefit from this artistic activity with being given extra time outside to explore their own surroundings… putting safety first of course!