We have looked at the Thinkbox website in class. http://www.thinkbox.tv/

It is the marketing body for commercial  TV in the UK. Shareholders include ITV, Channel 4, Five and Sky Media. Their aim is “to help advertisers to get the best out of today’s TV.”  Without advertising these channels wouldn’t exist.

You could spend hours on this website. I would suggest looking at the breaking ads, TV ads gallery and one or two case studies (e.g. Audi, Hovis, Tobacco Control) for now.

“Ad of the Year” is on ITV on Thursday 30 December 9.00 pm to list the nation’s top 20 ads of 2010. What was your favourite?

http://www.itv.com/presscentre/adoftheyear/week52/default.html

Its nearly Christmas and we are snowbound so there is bound to be an increase in e-commerce. Well, by me anyway! M&S, Amazon, John Lewis, Argos, Play.com etc etc. I even bought a Scotland top for half price today from a Kirkcaldy company I had never used before. Bargain! I hope.

What attracts me? Easy to navigate and secure websites. Special offers.  Good customer service e.g. parcel tracking.

What concerns me? Making returns. Being out when the delivery is attempted.

Think of your own e-purchases (e.g. itunes http://www.apple.com/uk/itunes/). What do you like/dislike?

http://www.marksandspencer.com

http://www.johnlewis.com/

We are bombarded with adverts on TV, radio, webpages, billboards and in newspapers and magazines etc. What if the claims about the product or service offered are inaccurate? The Advertising Standards Authority is the government body which oversees advertising. Check out the recent adjudications about Argos “penguins” advert and The Dogs Trust “Sponsor a dog for a £1/week” advert.

Here is the website link.