Just watching a Panorama programme about the extreme  working conditions in a Chinese I-phone factory. Useful for your HRM studies. Also highlighted are the ethics of some tin supply sourced from Indonesia. The negative publicity may be damaging to the Apple brand but the global firm is so big, many people won’t be aware so won’t protest. What do you think? Does it change your perception of Apple? Micro market research too! All in one post! Watch the programme on i-player here.