Here is an interesting article about how to market products to your generation (Generation Z?). Apparently, the under 20s are the least brand loyal. Click here
Category Archives: Uncategorized
Apple I-phone Factory – Working Conditions & Ethics
Just watching a Panorama programme about the extreme working conditions in a Chinese I-phone factory. Useful for your HRM studies. Also highlighted are the ethics of some tin supply sourced from Indonesia. The negative publicity may be damaging to the Apple brand but the global firm is so big, many people won’t be aware so won’t protest. What do you think? Does it change your perception of Apple? Micro market research too! All in one post! Watch the programme on i-player here.
Royal Mail Sell-Off 2013 – Public to Private Sector
The Royal Mail was privatised in October 2013. A report today highlights how difficult it can be to set an initial share price even if you have highly paid advisors to help you! Click here for more information and make sure you are clear about the difference between an organisation operating in the public sector then becoming a plc (private sector). It was a very controversial decision by the government so think about the PESTEC factors at the time.
Christmas Supermarket Secrets – TV Programme
Programme on BBC1 (7/12/14). Worth a watch on iplayer for your Marketing & Operations unit.
Current Work W/C 8/12/14
Hi folks
The focus this week will be on Marketing “Place” Remember that ongoing revision for assessments and homework is essential. I hope you have read a quality newspaper this weekend. Some interesting talking points for tomorrow’s class therein.
BBC Bitesize Revision for Business Mgt
Hi! I hope the revision is going well. There is a new BBC Bitesize revision website for Business Management available. Click here. The revision notes are a useful summary but not all the quiz answers are correct! (e.g. POGADSCIE). Don’t forget to follow the Command Words in the exam. Good luck!
Revision:Times 100 Case Studies
The following Times 100 case studies are very useful for revision purposes. I don’t expect you to read every line and answer every question at this stage, but they may refresh your learning. Let me know what you think. We will be looking at these case studies again after the prelim.
The Co-operative Group – Stakeholders/Ethics
