Its nearly Christmas and we are snowbound so there is bound to be an increase in e-commerce. Well, by me anyway! M&S, Amazon, John Lewis, Argos, Play.com etc etc. I even bought a Scotland top for half price today from a Kirkcaldy company I had never used before. Bargain! I hope.
What attracts me? Easy to navigate and secure websites. Special offers. Good customer service e.g. parcel tracking.
What concerns me? Making returns. Being out when the delivery is attempted.
Think of your own e-purchases (e.g. itunes http://www.apple.com/uk/itunes/). What do you like/dislike?
I’m delighted with your half price top today. Let’s hope it arrives on time! Speaking of deliveries, my problems are huge. I have almost finished all of my Christmas shopping, but no parcels have arrived yet. They are all showing up as “in transit” from companies such as Amazon and Boots, who use the delivery companies Boots and HDL.
Therefore – what do I like? the convenience of shopping from home.
What do I dislike? my purchases are now in others’ hands – I am helpless to retrieve them, but my money – it has well and truly been banked!