External (Economic) Factor – Oil Price

Oil is a very significant commodity and its price affects much of the economy. The most obvious is transport costs i.e. the price of petrol and diesel. Deliveries of raw materials to factories, distribution of finished goods from manufacturer to warehouse/retailers, then deliveries to customers. The oil price also affects energy costs e.g. heat, light and machine power.

The price is going upwards, partly to do with unrest in North Africa. There are now many articles in the media highlighting the effect, from small businesses struggling to cope @£1.47/litre of diesel in the Highlands to major holiday companies (e.g. Thomas Cook) adding fuel supplements (i.e. putting the holiday price up).

Higher distribution and energy costs will be reflected in higher prices for food and other products. For an example click here.

The UK and Scottish governments are being asked to intervene. Read relevant newspaper articles or watch TV reports to familiarise yourself with the debate/effects.

Product Placement

Product Placement is in the news for two reasons this week. Firstly, it is the Oscars and designers, jewellers etc. are competing to persuade Hollywood actresses to wear their products on the red carpet. Plus many films subtly (or not) promote cars, watches etc. in return for payments from the manufacturers. Secondly, from 28 Feb 2011, Product Placement will be allowed on UK TV programmes  due to a recent government decision actioned by Ofcom.

Product placement will be allowed in films (including dramas and documentaries), TV series (including soaps), entertainment shows and sports programmes. But it will be prohibited in all children’s and news programmes and in current affairs, consumer advice and religious programmes made for UK audiences [1].

Read more of the Ofcom link here. Watch out for the big P at the start and end of programmes!

Scotland’s Census 2011 – 27 March

The Census on 27 March is a fantastic example of gathering primary information and its associated strengths and weaknesses. The Scottish Executive will use the information to set expenditure budgets on housing, hospitals, schools and other community facilities for future years. When the results of the Census 2011 are published it will be used by other organisations  to help make business decisions. Secondary information!

Watch/listen to the TV and radio adverts which started on Monday to publicise the Census. There is also a website here .

Apple – Smartphone Market Share

A recent survey by uSwitch.com has found that the Apple i-Phone is only the sixth most popular smartphone in the UK market as it loses share to budget rivals, primarily HTC of Taiwan.  The HTC phones use Google’s Android operating system for applications. Apple’s  response to its challengers? A new i-Phone will be launched in the Summer. Possibly even an i-Phone Nano to compete at a budget price. Plus of course, the i-Pad 2 will be launched next week.

  1. HTC Desire
  2. HTC Desire HD
  3. HTC Wildfire
  4. BlackBerry Curve 8520
  5. Samsung Galaxy S
  6. Apple iPhone 4 (16GB)
  7. Motorola DEFY
  8. BlackBerry Torch 9800
  9. Nokia C3
  10. Nokia N8

Political Factors & Stakeholders

This BBC news article highlights the long time taken to get planning permission for major projects/infrastructure. These strategic decisions are made by the Scottish Executive. Business leaders claim that e.g. the Aberdeen City Bypass is essential to business growth in the region but protesters have delayed its construction by making appeals to various courts. The protesters are mainly members of the local community (i.e. stakeholders) who don’t want their towns/villages affected. The business leaders regard improved road links as crucial to attracting new investment/businesses to the area.   Click here.

Revision:Times 100 Case Studies

The following  Times 100 case studies are very useful for revision purposes. I don’t expect you to read every line and answer every question at this stage, but they may refresh your learning. Let me know what you think. We will be looking at these case studies again after the prelim.

The Co-operative Group – Stakeholders/Ethics

Kelloggs – Supply Chain

Enterprise Rent-A-Car – Recruitment & Selection

Davis Service Group – Planning A Budget

Growth – B.A. to I.A.G.

From today, British Airways (B.A. plc) have merged with Iberia of Spain to become the International Airlines Group (I.A.G. plc)  The B.A. story is like a snapshot of recent business history. Originally, British Airways was owned by the UK Government. In 1987, it was privatised i.e. it was floated on the London Stock Exchange and became B.A. plc. There have been many changes in the external environment (P.E.S.T.E.C.) since then which affected B.A. Several lessons’ worth! The company also instigated change e.g. marketing (colourful tailfins, catchy slogans “The World’s Favourite Airline” ), operations (stopping Concorde, using Heathrow to capacity) and human resources (reducing the workforce, changing working conditions). Its strong position in the market was challenged by e.g. Virgin and low cost airlines. Organic growth was difficult. So the strategic decision was taken to merge. The new company I.A.G. plc hope to achieve cost savings, economies of scale plus benefit from sharing routes and management knowledge, whilst retaining the separate brands. Watch out for some nostalgic articles about B.A. in the media this weekend. Starting with this BBC radio 4 broadcast.

Return of the Mac

Mackintosh raincoats must be trendy again as the company has just opened its first fashion store in London. Another Scottish invention to be proud of! Rainy Scotland generating ideas! Its a multinational company (Japanese owned) with a factory in Cumbernauld where the emphasis is on quality workmanship making a quality product to sell at a premium price. Check the BBC news story here. Their main competitors Burberry, have a new marketing campaign with raincoats modelled by Emma Watson (Harry Potter actress) and endorsed by Gwyneth Paltrow and Victoria Beckham. I might be able to afford the Next or New Look version _____.

HRM Legislation: Equality Act 2010

A significant new law came into force on 1st October 2010 i.e. The Equality Act 2010, which combines and updates earlier legislation about employment discrimination on issues such as age, disability and pay. The following is an extract from BBC Business News:

The Act has been billed as something of a tidying up exercise, bringing together nine separate pieces of legislation.

Click here for more information.

For this course/exam it will still be necessary to learn about some of the earlier equality legislation along with other employment laws to help your understanding. So check your course notes and be prepared for a possible exam question.

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