#ItsOkayToAskis a new cost of living crisis campaign for parents and carers, co-designed with input from the Stepping Stones project in North Edinburgh and Dads Rock. This Scotland-wide It’s Okay To Ask campaign launches on MONDAY 20 NOVEMBER at 10am and will run for two weeks.
It is already well established that the cost of living crisis is having a big impact on families and children, particularly those on low incomes. CPCScotland is concerned that increased financial pressure can lead to real stress and anxiety, which in turn can affect how people cope with parenting and bringing up children.
In line with feedback received from parents, the campaign consists of three short animated ‘adverts’ which will run on TikTok, Facebook, Instagram Reels and YouTube, but will also be available on the Child Protection Scotland website (https://www.childprotection.scot/itsokaytoask) and CPC Scotland YouTube channel:
Video 1 – Cost of food
Video 2 – Cost of heating and lighting
Video 3 – No spare cash
Dumfries and Galloway Public Protection Committee hopes that you will support the campaign by liking and sharing social media posts and links to the #ItsOkayToAsk campaign webpage.
If you are finding any of these issues are affecting you and your family, please let school know.
