Enterprise for entrepreneurs
Summary
Learn the key tools and steps to build a successful startup (or at least reduce the risk of failure). An introduction to the basics of Steve Blank’s famous Customer Development process.
What do I need to know?
Prior knowledge or experience are not required. Passion, tenacity, and a willingness to work hard are essential. Ideally, you’ll join the class with at least a rough idea of the business model of the startup you’ll work on step-by-step through the course of the class. The business could be that of a family member or just an idea you may wish to develop.
What will I learn?
You’ll learn the key steps of the Customer Development process: how to identify and engage the first customers for your product, and how to gather, evaluate and use their feedback to make your product, marketing and business model far stronger.