Social media marketing

Social media marketing skills are very sought-after in the current jobs marketplace. Even with a part-time role, skills and knowledge in leveraging the power of social media channels to market a brand could be well-received by employers and these skills are increasingly sought-after in current job adverts.

Summary

The course comprises of a number of modules focused on getting started with blogging and the development and integration of social media skills. The modules will be online and self-study and would allow progression at a pace that suits the individual.

Having studied this course you will:

Understand more about and develop the skills using social media to raise awareness of something and ineteract with an audience.

Entry advice:

Entry to this course can be from beginner level but some familiarity with social media would be beneficial. Avid Facebook users would do well in this course.

There is a final course project that will be to develop a blog with a social media strategy for a school/organisation you are part of, which you will be asked to present to an assessment panel in June 2014.

On successful completion of the course, the final development project and this presentation, you will be awarded with the Perth & Kinross Digital Literacy award