Tag Archives: business

Starting and building a business

Enterprise for entrepreneurs

Summary

Learn the key tools and steps to build a successful startup (or at least reduce the risk of failure). An introduction to the basics of Steve Blank’s famous Customer Development process.

What do I need to know?

Prior knowledge or experience are not required. Passion, tenacity, and a willingness to work hard are essential. Ideally, you’ll join the class with at least a rough idea of the business model of the startup you’ll work on step-by-step through the course of the class. The business could be that of a family member or just an idea you may wish to develop.

What will I learn?

You’ll learn the key steps of the Customer Development process: how to identify and engage the first customers for your product, and how to gather, evaluate and use their feedback to make your product, marketing and business model far stronger.

Register here.