User requirements

visual layout –  eye-catching, simple to use and clear of cluttered buttons and text.

navigation – hierarchical, with links organised into sub categories, or linear, where pages are visited in one step-by-step order.

selection – options include clicking on a menu or radio buttons or filling in a form.

consistency – using the same font, colours styles & menus

interactivity – using video/audio, allowing users to post comments etc

readability – use white space and short pages to ensure it is easy to read.

Accessibility – Reading text aloud, alt attributes on image tags or having large fonts for users with eyesight issues.