Web pages are not put together in a random manner. Much thought will have been put into the layout and content of a web site, especially if the web site is designed to sell or promote products over the internet. Remember the web designer will have to have had interviews with the client (customer) to find out what is requiresAreas that can be used to evaluate how good a web page is can be as follows :-

• Content – This is the actual text,  pictures and graphics that make up each page.
• Balance – This refers to colour, text and pictures being evenly spread over the page.
• Unity – Topics relating to each other should be in the same area on the page.
• Texture – Areas on a web page that give the impression of a surface (e.g brick, carpet.)
• Tables and Lines – Tables used to contain information, lines used to make borders etc.
• Colour – Too many colours on a web page puts people off. Red and Green is not a good colour combination.
• Movement – This means leading the viewers eye from one area to another.
• Navigation – How to get from one area to another. (Hyperlinks, scroll bars etc)