P5’s Wonkatastic Market Research

Learning Intention- We are learning to conduct market research into the different types of confectionary that people like

Success Criteria:
A quality questionnaire includes:

  • An introduction
  • Numbered questions
  • A variety of different types of questions
  • Simple language to make sure the reader understands
  • A clear order
  • A concluding statement
  • Accurate spelling, grammar and punctuation

On Tuesday afternoon, Primary 5 received a very special delivery to our classroom. We got a golden envelope addressed to P5, P5/4 and P4 and inside was a letter from which set us an exciting challenge- to design our very own Wonkatastic confectionary. Before we started our creations, we were asked to work in groups to write a questionnaire to conduct market research. We learned that market research is when you ask the people that might want to buy your product lots of questions to help you with your design. You might ask, for example, what ingredients they like, how much they would pay for the product, their favourite type of confectionary and what allergies they might have. We looked at an example of a questionnaire and decided on the success criteria of a quality questionnaire. We then used this to help us to write our own. When we had finished, we looked at each other’s and gave feedback then we used that to improve our questionnaires. We will be handing those questionnaires out to classes in the school and using the answers that we get to start our designs.

“I enjoyed it when we first found out that we had got an envelope and everyone wanted to get it opened as soon as possible,” said Sophie.

“I loved it when we got started on the questionnaire. I enjoyed discussing it and everyone in my groups had great ideas,” added Amy.

“I enjoyed going into groups, making our questionnaires and discussing what kind of chocolates and favourite sweest they have,” commented Joe.

We can’t wait to find out what our second challenge will be….

4 thoughts on “P5’s Wonkatastic Market Research”

  1. I loved working with my group when we were doing our questionnaires. My group had a lot of ideas. I just loved working in my group. I just think it is the most amazing group i have ever chosen. We all listened to each other and we all had something to do. On the netbooks when we were doing our questionnaires and we all took turns of writing something for the questionnaires.:)

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