Insulting the working classes?
Alan Yentob has been mocked for denying that the BBC was elitist while using marketing speak of ‘C2s and Ds’ to describe working class people.
The broadcaster’s creative director was appearing on Newsnight to defend the sacking of Jeremy Clarkson, whose contract is not being renewed after he attacked Top Gear producer Oisin Tymon.
He had denied that the corporation was elitist, but said it made programmes that attracted audiences who were ‘C2, Ds’ – marketing terms for working class consumers.
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Media Law – research for assignment
Privacy law
Privacy law may be relevant, for example, when you are reporting stories about people’s personal or sexual lives, finances, information about their health, or filming them in their house without their permission. It can even sometimes include situations where the person is in a public place – for example, at a funeral.
UK law protects a wide number of works such as films, literary works, artistic works, music, sound recordings and broadcasts. Copyright is simple in theory but it is easy to make mistakes that can be very costly… The idea behind copyright is to reward individuals or companies who create material and protect them against the unauthorised copying of their works.
It also gives the owner of the copyright the exclusive right to control how these works are used.
Copyright is infringed when a ‘substantial part’ of a work is used without permission. ‘Substantial’, in this context, doesn’t mean how much but how significant the part that is copied is, and can apply to a very small extract.
If you choose to use copyrighted material, consult the Fair Use Guidelines for Music:
a. Use 10% of a song and do not show the finished video out of the classroom.
Do not duplicate, distribute, broadcast, webcast or sell it.
b. Proper attribution must be given when using copyrighted materials. i.e.
“I Am Your Child” written by Barry Manilow/Martin Panzer.
BMG Music/SwanneeBravo Music.
c. The opening screen of the project must include a notice that “certain materials are included under the fair use exemption and have been used according to the multimedia fair use guidelines”.
d. Your fair use of material ends when the project creator loses control of the project’s use: e.g. when it is distributed, copied or broadcast.
Exam information
Tuesday 12 May
National 5 09.00 – 10.30
New Higher 09.00 – 11.00
Assignment completion by this Monday 23rd March. Supported study after school if necessary.
Analysis essays and production essays by end of April.
Supported study day 13th April all day by prior arrangement.
3 companies own 70 % of UK Print Media
Media plurality is crucial for a healthy democracy, and vital for ensuring the public has access to a wide range of news and views from independent providers. When Media is used to give us our information on what is important and what ideology we should hold, it is right to consider the source of the Media you choose to consume.
70% of the UK national market is controlled by just three companies (News UK, Daily Mail and General Trust, and Trinity Mirror), with Rupert Murdoch’s News UK fully holding a third of the entire market share. These three companies hold right or left of centre political views and fund the current government’s or the oppositions’s political campaigns. Although political funding is open to scrutiny and by law has to be transparent what is less apparent is the news story that runs to fit the right/left of centre ideology of the newspaper owner.
When you read a story ask yourself some questions:
* is this truthful?
* is this well researched or filled with conjecture?
* are sources named or hidden?
* is the target of the negative story from a different background to the right of centre ideology being promoted?
* is the person being given a positive story right of centre and part of the status quo?
* does the story make it more or less likely that the current government will return to power?
* does the story promote any political party’s manifesto? Is the story propaganda?
* does the story go after tax avoidance by a corporation who advertise in the paper or after failings in a public service?
You may wish to do some research
Also, consider the Trinity Mirror group.
Are your thoughts truly your own or are you being manipulated by someone else’s agenda? Does the Media control you?
