Alan Yentob has been mocked for denying that the BBC was elitist while using marketing speak of ‘C2s and Ds’ to describe working class people.
The broadcaster’s creative director was appearing on Newsnight to defend the sacking of Jeremy Clarkson, whose contract is not being renewed after he attacked Top Gear producer Oisin Tymon.
He had denied that the corporation was elitist, but said it made programmes that attracted audiences who were ‘C2, Ds’ – marketing terms for working class consumers.
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