The Hunger Games – Narrative and Character Types

Narrative and Character Types

There are lots of theories on  the ways that stories work: some people say that most stories  or narratives have similar themes, and similar characters.               

The following ‘character types’ come from Propp’s   work on folk tales:

HERO(INE): Individual whose quest  is to restore the equilibrium. – Katniss

VILLAIN: Individual(s) whose  task is to disrupt the equilibrium. – President Snow

DONOR: Individual(s) who gives the hero something e.g. advice or an object. – Haymitch

HELPER: Individual who aids the hero with their set task. – Gale

PRINCESS/PRINCE: Individuals who need help, protecting and saving. – Primrose/Peeta

DISPATCHER: Individual(s) who send the hero on their quest. – Cinna or Effie Trinkett

FALSE HERO : Individual(s) who set out to undermine the hero’s quest by pretending to aid them.  Often unmasked at the end of the film – Seneca Crane

Now think of your favourite film. Which characters play the same type of roles?

 

Target Audience

Key elements of a teen movie:

Handsome young male protagonist – Yes

Attractive female protagonist – Yes

Key location suburban American high school – No

White affluent middle-class family, who live in a large house – No

Teenage angst, conflict with family, heartbreak – Yes

Sex, drugs and romance – Watered down version to fit with 12A rating to get more…?

 

 

NAB 17.12.12

Those who were off on Monday missed a NAB about a non-fiction print advert. This NAB is compulsory and will need to be done on your return to school.

Unseen Analysis – Homework December 2012

We will shortly be moving on to unseen analysis of adverts and magazine front covers.

Start looking very closely at the print adverts that you see around you for perfumes and look at the fashion magazine front covers whenever you are in the supermarket. Start to spot the similarities and differences.

 

Think about:

where words are placed

what the pictures are

what colours have been used and what they might mean

what persuasive language has been used – e.g. “exclusive”

what quality of paper has been used

what target audience the advert is aimed at

what lifestyle they are trying to sell you

what stereotypes they use to sell their product.

 

S4 prelim results are in

Your papers have been marked. Some of you have done very well! There’s obviously been some good home study going on, for some of you.

If you would like to know your mark/grade before Monday the 10th of December, please see me next time you are in school.

Miss Ness

Marketing The Hunger Games

The advertising budget for this was around $45 million and the campaign was considered to be one of the most successful in recent movie history.

How did they do it?

…they didn’t just use their money to have social media pages, widgets, and activities, they used their money to drive the social nature of their campaign in order to connect with fans. They actively pursued conversation and interactions with their fans and that is why their budget went so much further than many others before it.

They saw the opportunity to amplify their voice but did so to not get fans and page views, but to build evangelists and even louder champions. And to round it out and reward their following…

They empowered their fans

This was the final piece to the puzzle. Not only did The Hunger Games team find a way to amplify their voice and create an unrivaled social presence, they empowered their fans and their voices to spread the word and their fanaticism to not only their friends and family, but to the entire Hunger Games community.

On their Facebook page, they currently feature (front and center) fan photos from the premiers, mayors of each district, and allow their fans to get district badges. On top of all of that, they have a Fan of the Week page on Facebook! I love how they continue to recognize that their fans are their best marketing team and continuously reward them.

Not only will The Hunger Games be a box office force for years to come, but also a leading case study for anyone in communications for quite some time because while the How might change, the Why of their success will remain the same.

Harrison Kratz is the Community Manager for MBA@UNC

 

CBS News) “The Hunger Games” opened Friday on more than 10,000 screens nationwide. For speculators, it’s not a question of if it’ll be a hit on opening weekend, but whether or not the dystopian teen drama will break box office records.

Buzz surrounding “The Hunger Games” was helped in part by social media. Marketers created numerous ways to engage with audiences, including 13 Facebook pages to represent each of the districts in the film. Fans could become virtual “citizens” of each district. The districts can be found at the film’s main Facebook page.

A Twitter account was created for The Capitol, referencing the central city in the story. According to Forbes, the account @TheCapitolPN acted as a “welcoming site to Panem, the Capitol, and its 12 Districts.” Often tweeting stories, warnings and encouragement in character.

“Hunger Games” have been mentioned about 1 million times just in the last month on Twitter, according to real-time tracking site Topsy.

The Tumblr site Capitol Couture was created to blog the style of characters in the film, as well as inspirational designs. There’s even a guide for what to wear to a fictional Hunger Games.

The film and television check-in app GetGlue offered stickers for the 13 districts, characters and opening weekend. Stickers are unlocked by checking-on opening weekend.

Of course, there’s no accurate way to measure how much, if at all, the social media buzz translates to box office dollars. But, the effort does create a rich experience for fans. CBSnews.com

Watch the video about marketing here: http://www.cbsnews.com/8301-501465_162-57403323-501465/the-hunger-games-marketing-team-turns-to-social-media/

 

Moving to IMAX for the sequel.

The Hunger Games Analysis

Hunger Games Narrative Structure

 

Use this as a revision tool. Look at the pictures and text to help you remember what you need to for the analysis section of the exam.

Using the senses –

  • Look at the PP and other links
  • Talk about what you see
  • Listen to some of the clips you got on your first disc to remember the dialogue, music etc.
  • Write down what you remember
  • Look at what you’re missing out and try again…

 

 

 

S4 Homework 4th October 2012 – due Thursday 11th

Think about The Hunger Games and answer this real exam question about it. This is from the 2012 paper.

 

The narrative of a media text is carefully structured.

With close reference to the media text you have studied, describe its narrative structure. (10 marks)

Homework August 20th 2012 – due Friday 25th August

A newspaper article about some aspect of the 2012 London Olympics.

You have 2 periods in class to start this but by Friday you need to hand in an article which has:

A headline

A byline

300 – 350 words

Paragraphs

Columns

A suitable photograph

A caption

A quote from a real person

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