Remember the Christopher Jeffries case?

Bear that in mind as you read reports on the disappearance of the 24 year old girl in Glasgow.  At each stage of the story which media organisations are reporting responsibly and which ones are using implication/conjecture? What is being done which would be helpful to the Police or a hindrance to an official investigation? What need is the media trying to meet – what does each target audience want? What is the media really trying to do? Why does one – or more – news organisation reveal information that others choose not to? In whose interests are they acting?

Keep an eye on the following organisations:

Mail Online

Daily Record

BBC Online News

BBC News (National and Local)

STV News

Which ones reveal very little/which ones reveal too much?  Why are they acting in this way? Which ones are funded through sales? Licence fees? Pay-per-click?

Compare this with Twitter and other social media.

Is social media forcing the hand of more traditional organisations?

Newsbeat

BBC Online News

Daily Mail

Daily Record

Twitter

Facebook – Police page

Supported Study

If you want the notes on marketing the Hunger Games, they are available on Edmodo. It might be interesting to compare TSR’s way of generating profit compared with THG with the nearly two decade difference between them.

Those of you who missed today and were off on the last day of term, there are Godfather notes in my room. Remember to ask for a copy.

Insulting the working classes?

Alan Yentob

Alan Yentob has been mocked for denying that the BBC was elitist while using marketing speak of ‘C2s and Ds’ to describe working class people.

The broadcaster’s creative director was appearing on Newsnight to defend the sacking of Jeremy Clarkson, whose contract is not being renewed after he attacked Top Gear producer Oisin Tymon.

He had denied that the corporation was elitist, but said it made programmes that attracted audiences who were ‘C2, Ds’ – marketing terms for working class consumers.

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