Category: Uncategorized

http://www.bbc.co.uk/programmes/p02cfqf1

Free membership if you are the future of media.

Join here: http://www.rts.org.uk/civicrm/contribute/transact?reset=1&id=14

I know you were looking forward to doing your practice timed essay on Monday but I didn’t want to turn down the opportunity for you to meet Roddie McVake the BBC Sports journalist. We will do the essay on Tuesday.

Read Mr McVake’s recent online reports here:

http://www.bbc.co.uk/sport/0/football/30021677
http://www.bbc.co.uk/sport/0/football/29619257

Do you fancy this type of job? Being paid to write about something you have seen?

https://yougov.co.uk/profiler#/Irn_Bru/demographics

https://yougov.co.uk/profiler#/Coca_Cola/demographics

Brilliant stats.

1) Make a point
2) back it up with two relevant pieces of evidence from your media text

= 1 mark

For example look at this advert:

The Irn Bru Snoman advert uses cultural codes to connect with a Scottish target audience. At 8 seconds into the advertisement, we see the Falkirk Wheel which was the most popular new tourist attraction when the Snowman advert first appeared on screen in 2006. Falkirk is the birthplace of Irn Bru and the Leith Agency who made the advert are making a connection in the mind of the audience that Irn Bru has both modern and nostalgic connotations for a Scottish audience. This is emphasised by the imagery of the Forth Road Bridge at 16 seconds in. Irn Bru used to have the tag line “Made in Scotland from girders”. The strong use of orange-red in the advert also connotes the colour Scots associate with Irn Bru and imagery associated with the drink in the past.

Sales figures

The SQA training event today was really valuable for me and will be for you. We’ll talk about it tomorrow.

Remind me to give you a sheet to help you write up your response to Shawshank and The Untouchables. I think it will help you to meet the standard for Higher more easily.

Follow these instructions

I’ll give you the new code on Tuesday.