1) Make a point
2) back it up with two relevant pieces of evidence from your media text
= 1 mark
For example look at this advert:
The Irn Bru Snoman advert uses cultural codes to connect with a Scottish target audience. At 8 seconds into the advertisement, we see the Falkirk Wheel which was the most popular new tourist attraction when the Snowman advert first appeared on screen in 2006. Falkirk is the birthplace of Irn Bru and the Leith Agency who made the advert are making a connection in the mind of the audience that Irn Bru has both modern and nostalgic connotations for a Scottish audience. This is emphasised by the imagery of the Forth Road Bridge at 16 seconds in. Irn Bru used to have the tag line “Made in Scotland from girders”. The strong use of orange-red in the advert also connotes the colour Scots associate with Irn Bru and imagery associated with the drink in the past.
