Today the Primary 4s and 5s had a very special visit from Martha Tod, an advertising expert, who gave us a fantastic insight into the world of adverts. As part of our IDL context, George’s Marvellous Medicine, we have been given the challenge to try and sell the idea of George’s medicine to the Dragons’ Den. As part of this challenge, we have been asked to create a company name and logo, an advertising poster and new packaging for the product.

Martha explained to us about the importance of advertising, as well as what kind of jobs someone who works in advertising would be asked to do. We looked at what makes a good logo and were challenged to search for hidden meanings and objects in some well known logos. We also learned about the importance of colour in advertisements and logos, exploring how different colours make us feel and what they represent. For example, did you know that black gives a sense of power and mystery, while purple suggests royalty, luxury and wisdom?

Thank you to Martha for giving us such great hints and tips to help us with our challenge. We have a lot to think about now!