Learning Intention: We are learning to use our market research to create our own confectionery product

A successful product name will be:

• Catchy and memorable

Successful packaging will be:

• Eye catching
• Memorable
• Neatly designed
• An appropriate shape for your product

This week, Primary 5 received another one of our mysterious golden envelopes from Roald Dahl’s Marvellous Children’s Charity. It contained our third challenge that asked us to design our own confectionery product and packaging. We had to think a bit more about what ingredients would be in our product, and we used our market research questionnaires to help us. We had asked Primary 5/4 about whether they prefer sweets or chocolate, what flavours they like, what packaging designs they like and if they have any allergies. We looked at their answers and then we based our sweet on that. We had to give our product a catchy and memorable name and design an eye catching packet for it to go in. We were developing our listening skills by listening to our team mate’s ideas, as well as our team work skills by each having a job to do and sharing the work equally.

“We looked at our questionnaires and we decided to go for chocolate because that was the most popular. With the other flavours, we decided we were going to make a mix of flavours in one bar so that everyone could enjoy it,” commented Katie.

“I had fun deciding what we were going to put inside our chocolate tube. We put lots of sour and hot sweets because lots of people like to trick people with sweets. We also put game cards inside for people to collect,” said Jamie.

“I liked deciding what we were going to put on the wrapper and we made it nice and bold. We all enjoyed saying what we wanted to put in it and what the flavours would be, and I really like working with my group,” added Erin.