The Marketing Mix – Introduction

For marketing to be successful, an organisation has to combine a successful mix of the right product, sold at the right price, in the right place, using the most suitable methods of promotion.  The elements of marketing used by organisations are known as the 4 Ps:

• Product – the good or service offered.
• Price – the amount charged to consumers.
• Place – the location or method of distribution.
• Promotion – how to inform, remind, persuade