John Byrne hosted a camera crew at his studio to launch the 2012 Award, introduce the stimulus, and outline how you can get involved.
This year the stimulus – the inspiration – for entrants isLetter From America by The Proclaimers.

For full details of this year’s Award, and how to enter, visit the 2012 Award pages.

John, and all of us, look forward to seeing what you’ll come up with.  Remember, your entry can be in any medium – film, music, visual art, writing, or something else entirely.