This is the brain child of Gone author Michael Grant (who will be coming to Glasgow soonish for the Aye Write festival). If you have read his other books then BZRK will not be too much of a shock if you have not then be afraid probably very afraid!
This web site is a brilliant example of a growing trend in storytelling called “Transmedia” – which started as an academic term, coined by Henry Jenkins in his book Convergence Culture who said, “transmedia represents the integration of entertainment experiences across a range of different media platforms,” Jenkins defines transmedia as storytelling that “immerses an audience in a story’s universe through a number of dispersed entry points, providing a comprehensive and coordinated experience of a complex story.”
One person has described the book as if “Stephen King had written Lord of the Flies”, this should give you an idea (or warning!) of what to expect.
I am planning something of my own transmedia project in the next few months based on The Hunger Games – so watch this web site for more information. Oh, and enjoy going BZRK!
