@CumnockMedia
Thinkbox research
http://www.thinkbox.tv/research/
Topics include:
Screen Life: TV Advertising Everywhere – Research summary
Screen Life 3 will look at emerging TV technologies and behaviours.
Payback 4: pathways to profit – Research summary
the sales and profit impact during the last eight years of five different forms of advertising: TV, radio, press, online display and outdoor.
#TVTwitter: how advertisers can get closer to conversations
TV viewers are using Twitter to complement their favourite TV content.
Irn Bru – new tartan campaign after nostalgia of Snowman over Christmas
Remember
1) seed through social media like this: https://twitter.com/MorvenProctor/status/548863885059821568/photo/1
(reference opposition in mocking tone)
2) Generate interest – appeal to Scottish target audience
(Remember YouGov says those who like Irn Bru are mostly males under 29 who live in the West of Scotland and also have an interest in “Glasgow” and “Scotland”.)
3) Track retweets and favourites
4) Link to new ad campaign – but “content is king”
5) Generate sales
