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A teenage perspective on social media sites
Interesting run down of Facebook etc.
Does it match with your experience?
What role does social media have in your life?
Irn Bru – new tartan campaign after nostalgia of Snowman over Christmas
Remember
1) seed through social media like this: https://twitter.com/MorvenProctor/status/548863885059821568/photo/1
(reference opposition in mocking tone)
2) Generate interest – appeal to Scottish target audience
(Remember YouGov says those who like Irn Bru are mostly males under 29 who live in the West of Scotland and also have an interest in “Glasgow” and “Scotland”.)
3) Track retweets and favourites
4) Link to new ad campaign – but “content is king”
5) Generate sales
