Daily print runs in Scotland

The Herald (Newsquest)

Average daily circulation for the first half of 2014 (source: Audit Bureau of Circulations): 37,728

Weekday price: £1.20

The Scotsman (Johnston Press)

Circulation: 27,208

Price: £1.30

Aberdeen Press & Journal (DC Thomson)

Circulation: 62,177

Price: 70p

Dundee Courier & Advertiser (DC Thomson)

Circulation: 48,955

Price: 70p

Daily Record (Trinity Mirror)

Average daily circulation in October: 204,214

Price: 55p

Scottish Sun (News UK)

Average daily circulation in October: 233,026

Price: 40p

The National

Daily circulation said to be around 50,000 in week 1

Price: 50p

http://www.theguardian.com/media/2014/nov/27/scotland-national-newspaper-here-to-stay

National 5 – Advert

Chritsmas Ads

How are they structured? What media techniques are being used?

What is the tone of each one?

What is the preferred reading?

What might a differential decoding be?

What role of media is shown here?

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