This programme is worth a watch as it neatly explains audience appeal of the film Frozen through the character transformation scene and self-actualisation(acceptance).
The money that has been made by Disney has exceeded expectations and the programme delves into the reasons why this is. It interviews some well known “talking heads” and shows the target audience engaging with the product. Use of Youtube and Disney’s need to connect with a more technically savvy audience is also discussed – and you get to sing-a-long. Worth an hour of your time for any “Role of Media” questions about targeting audiences, marketing or making a profit.
Content is always king but most products this good don’t change audience behaviour the way this product has. As you watch, consider this – media is about connecting people across the globe these days. Media provides the soundtrack to our own lives. In the way that previous generations used to go to church and sing hymns or carols or read certain novels, people nowadays tend to talk about some moving image that they have experienced with one another. If we share certain things in common and can connect with people who do the things we do and obsess about our interests, what needs of ours are being met by the media product? Does it give us a sense of belonging? Does it make us special in some ways? Are we “in with the in crowd” or is it something more?
