http://www.thinkbox.tv/research/
Topics include:
Screen Life: TV Advertising Everywhere – Research summary
Screen Life 3 will look at emerging TV technologies and behaviours.
Payback 4: pathways to profit – Research summary
the sales and profit impact during the last eight years of five different forms of advertising: TV, radio, press, online display and outdoor.
#TVTwitter: how advertisers can get closer to conversations
TV viewers are using Twitter to complement their favourite TV content.
