Media Matters – making a profit 2015

£88 million per hour

New figures published today reveal that the UK’s Creative Industries are now worth £76.9 billion per year to the UK economy.

Growth of almost ten per cent in 2013, three times that of wider UK economy
Accounted for 1.7 million jobs in 2013, 5.6 per cent of UK jobs
2015 set to be another bumper year for UK creative output
New figures published today reveal that the UK’s Creative Industries, which includes the film, television and music industries, are now worth £76.9 billion per year to the UK economy. This massive contribution is an all-time high and equates to £8.8m per hour, or £146,000 every single minute, playing a key role in the Government’s long-term economic plan.

The latest statistics come as 2015 looks set to be another bumper year for UK creative talent. There is already a huge number of highly anticipated offerings from every sector of the UK’s creative community; be it the latest Bond film, Spectre, the next instalment of Game Of Thrones, the eagerly awaited conclusion to the Arkham videogame trilogy Batman: Arkham Knight or the publication of the first illustrated editions of the Harry Potter series of novels.

As well as entertaining us, the Creative Industries drive growth, investment and tourism, which is why supporting the sector is a key part of the Government’s long-term economic plan. The tax reliefs in place continue to be a powerful tool in attracting foreign investment, and last year’s publication of the CreateUK strategy set out how Government and industry will work together to ensure the continued success of this dynamic sector.

Key findings from the statistics released include:

Gross Value Added (GVA) for 2012-13 increased by 9.9 per cent – more than three times that of the UK economy as a whole, and higher than any other industry.
GVA of the Creative Industries was £76.9bn in 2013 and accounted for 5.0 per cent of the UK Economy. For the fourth year running, the Creative Industries proportion of total UK GVA was higher than the year before, and is now at a record high.
The Creative Industries accounted for 1.71m jobs in 2013, 5.6 per cent of total UK jobs; and a 1.4 per cent increase on 2012.
The value of services exported by the Creative Industries was £17.3bn in 2012, 8.8 per cent of total UK service exports.
Between 2011 and 2012 the value of service exports from the Creative Industries increased by 11.3 per cent. This compares with an increase of 2.8 per cent for total UK service exports.
Sajid Javid, Secretary of State for Culture, Media and Sport, said:

“The UK’s Creative Industries are recognised as world leaders around the globe and today’s figures show that they continue to grow from strength to strength. They are one of our most powerful tools in driving growth, outperforming all other sectors of industry and their contribution to the UK economy is evident to all.

“Government is determined to continue its support for this most dynamic of sectors as part of our long-term economic plan. The tax reliefs we’ve got in place and are extending to Children’s TV and orchestras have been instrumental in attracting inward investment, and are part of broad package of measures designed to ensure the continued success of the Creative Industries.”

Nicola Mendelsohn, industry co-chair of the Creative Industries Council (CIC) and Vice President for EMEA at Facebook said:

“These latest figures highlight the great successes of the UK’s Creative Industries with many developments, initiatives and international awards.

“The Creative Industries Council launched CreateUK last year – the first ever industry-led strategy to ensure growth and secure further jobs in the UK and internationally. It will also play an important role in exporting UK creativity to the rest of the world and encouraging inward investment here.

“2015 is set to be an exciting year with so many highlights to come. We’re well placed to continue to secure the UK’s place as a leading global hub for the Creative Industries for the decades to come.”

Expected highlights of 2015 include:

Film

Avengers: The Age of Ultron (Marvel Studios / Walt Disney Studios) – sequel to 2012’s blockbuster Marvel’s The Avengers
Pan (Warner Bros.) – telling the origins of Peter Pan and Captain Hook, it’s due for release in July 2015
Spectre (Sony Pictures Entertainment / MGM / EON) – the next installment of the 007 franchise
Star Wars: The Force Awakens (Lucasfilm / Walt Disney Studios) – the first film in the planned third Star Wars trilogy
Mission Impossible 5 (Paramount) – Tom Cruise reprises his role as IMF Agent Ethan Hunt in the next chapter of the Mission Impossible saga.
TV

Humans – The eight-part series is set in an alternative present, where robotic servants known as “synths” are a must-have accessory (Kudos)
The Casual Vacancy – The adaptation of J.K Rowling’s novel of the same name, starring Michael Gambon, Keeley Hawes, Rory Kinnear, Monica Dolan, Julia McKenzie (HBO/BBC)
Game of Thrones 5 – The fifth series in the global phenomenon reaches UK screens in April (HBO)
The Royals – Drama about a fictional British Royal family set in modern day London (Lionsgate TV)
Downton Abbey 6 – The trials and tribulations of the Grantham’s continue (Carnival Film & TV)
Video Games

Batman Arkham Knight – The Epic Conclusion to the Arkham Trilogy (Rocksteady Studio)
No Man’s Sky – A procedurally generated open universe game. Players take the role of a planetary explorer with a spacecraft (Hello Games)
Tearaway Unfolded – A re-telling of 2013’s hugely successful Tearaway story (Media Molecule)
Fable Legends – The eagerly awaited fifth installment in the Fable series of video games. (Lionhead Studios)
Total War: Attila – The ninth standalone game in the popular Total War series of video games, (The Creative Assembly)
Albums

UK artists expected to release albums in 2015 include:

Ellie Goulding – The follow up album to 2010’s Lights and 2012’s Halcyon
Coldplay – A Head Full of Dreams, the band’s seventh studio album
Mark Ronson – Uptown Special is Ronson’s fourth studio album and will be released on 19 January 2015 in the UK
Emeli Sande – The second studio album from the Ivor Novello award winning artist is expected later this year
Rita Ora – Due out later this year, Rita Ora’s second album is expected to feature production from Diplo and DJ Mustard, as well as a collaboration with Prince
Books:

Robert Harris: Dictator – The long-awaited concluding part of the Cicero Trilogy that began with Imperium (Hutchinson/Penguin Random House)
Mary Beard: SPQR – A history of Ancient Rome – The world’s foremost classicist on the most successful empire in history (Profile Books)
Harry Potter and the Philosopher’s Stone – The first of the illustrated editions of J.K.Rowling’s masterpiece to be published with artwork by Jim Kay (Bloomsbury)
Anthony Horowitz: New (as yet untitled) James Bond novel (Orion / Hachette)
Lynda La Plante: Tennison – a return to the Prime Suspect series (Simon & Schuster)

Media matters – making money

£8 million per hour profit for UK

Official statistics published on 14th January 2014 reveal that the UK’s creative industries are now worth £71.4 billion per year to the UK economy.

Growth of almost 10% in 2012, outperforming all other sectors of UK industry
Accounted for 1.68 million jobs in 2012, 5.6 per cent of UK jobs
Official statistics published today reveal that the UK’s creative Industries, which includes the film, television and music industries, are now worth £71.4 billion per year to the UK economy – generating just over a staggering £8 million pounds an hour.

The UK creative industries are renowned across the globe driving growth, investment and tourism. The Creative Industries Economic Estimates are official statistics used to measure the direct economic contribution of the Creative Industries to the UK economy; providing an analysis of the contribution made by the Creative Industries to UK Employment, Gross Value Added (GVA) and Exports of Services.

Key findings include:

GVA (gross value added) of the Creative Industries was £71.4 billion in 2012 and accounted for 5.2 per cent of the UK Economy.
GVA of the Creative Industries has increased by 15.6 per cent since 2008, compared with an increase of 5.4 per cent for the UK Economy as a whole.
GVA of the Creative Industries increased by 9.4 per cent between 2011 and 2012, higher than for any of the other main UK industry sectors.
The Creative Industries accounted for 1.68 million jobs in 2012, 5.6 per cent of the total number of jobs in the UK.
Employment in the Creative Industries increased by 8.6 per cent between 2011 and 2012 a much higher rate than for the UK Economy as a whole (0.7%).
The value of services exported by the Creative Industries was £15.5 billion in 2011, 8.0 per cent of total UK service exports.
Between 2009 and 2011 the value of service exports from the Creative Industries increased by 16.1 per cent. This compares with an increase of 11.5 per cent for total UK service exports.

Secretary of State for Culture, Media and Sport, Maria Miller commented:

“These incredible statistics are confirmation that the Creative Industries consistently punch well above their weight, outperforming all the other main industry sectors, and are a powerhouse within the UK economy.

We are committed to ensuring that the energy, innovation, skills and talent existing in this dynamic sector continues to translate into economic success, and provide a remarkable platform from which, we can showcase Britain to the world.”

Creative Industries Council Chair, Nicola Mendelsohn commented:

“These figures amply demonstrate the huge contribution our sector makes to the economy and it’s vital that the right framework is in place to nurture and support the industry. We are working with Government on developing a growth strategy for the sector which will identify how all involved can ensure the creative industries continue to go from strength to strength.”

Institutional Factors – 1 making a profit

Remember both of your case studies are shown on commercial stations. Apart from the profits which Lime Studios (Hollyoaks) and Syco (X Factor) make for their owners, what does the channel(Channel 4/ITV) do to ensure that they make a profit too?

Consider:

  • ad breaks
  • schedulling
  • station identifiers (Logos)
  • live-tweet blogging
  • programme trailers
  • leaking stories to the press/celebrity style magazines to generate interest

 

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