Irn Bru – new tartan campaign after nostalgia of Snowman over Christmas

Remember
1) seed through social media like this: https://twitter.com/MorvenProctor/status/548863885059821568/photo/1

(reference opposition in mocking tone)

2) Generate interest – appeal to Scottish target audience

(Remember YouGov says those who like Irn Bru are mostly males under 29 who live in the West of Scotland and also have an interest in “Glasgow” and “Scotland”.)

3) Track retweets and favourites

4) Link to new ad campaign – but “content is king”

5) Generate sales

Report a Glow concern
Cookie policy  Privacy policy

Glow Blogs uses cookies to enhance your experience on our service. By using this service or closing this message you consent to our use of those cookies. Please read our Cookie Policy.