Irn Bru

Analysis of technical codes for Derek The Cuckoo

As you watch the Irn Bru advert, note the following:

Frame 1

Setting: Interior library 4.10pm

Action: Student sits motionless at desk

Distance: Extreme long shot (ELS) student

Angle: Slight high angle

Movement: Track forward

Audio: Sound of ticking clock

Continuity: Ticking clock across first 3 shots

Frame 2

Action: Librarian stamps book beside photo of her giving a “shush” gesture

Distance: Medium close up (MCU) librarian with head obscured by framing

Angle: Slight high angle

Movement: Static

Audio: Ticking clock and sound of library book being stamped

Frame 3

Action: Bored student at desk gazes vacantly into empty space

Distance: Medium close up (MCU) student

Angle: Low angle

Movement: Static

Audio: Ticking clock

Frame 4

Action: Student sits motionless at desk

Distance: Extreme long shot (ELS) student

Angle: Slight high angle

Movement: Static

Audio: Creak … crash!

Continue this analysis yourself and for each frame you look at, state what meaning is conveyed to the viewer.

Shrek

Shrek

In case you’ve forgotten the movie use this Wiki Link.

Many people use Todorov’s theory to explain most movie plots. This is the narrative structure. Remember that you also need to know how each stage was made. What camera angles, movements, lighting, cultural codes etc. told this story?

The theory itself contains the following 5 stages:
Stage one: Equilibrium.
Stage two: Disruption(also known as Disequilibrium)
Stage three: Realisation.
Stage four: Attempt to repair (Also known as Action)
Stage five: New Equilibrium

Equilibrium
Shrek is chilling, maxing relaxing all cool, shooting some B-Ball outside of his swamp.
This is the Equilibrium, How the world is prior to the earth shattering event that drives the narrative forward. In the film you literally see him just chilling. having a good time and enjoying his life as it is right?

Disruption / Disequilibrium
When a couple of guys, who were up to no good, started making trouble in his swamp.
In the film we see King Farquaad the small, but mighty overlord had kicked all of the fairytale creatures from the land and they end up in Shrek’s front yard. This is the Dis-equilibrium, something that changes the normal life (Equilibrium) that the story used to have. Note that that this is prior to Shrek actually waking up and finding out about it, that comes next!

Realisation
He got in one little fight….
So here we have the Realisation, Shrek wakes up and is, understandably, concerned about the sudden cramped living conditions that he finds himself in.

Attempt to repair / Action
And his mom got scared…
So Shrek runs off to find the king, gets told that he has to go rescue a wild, crazy, clearly fun loving princess and bring her back to him. Shrek does all this running off, questing, slaying beasts and getting helmet hair, all in an attempt to change things back to the way they were. You all know the story, and what happens so lets jump into the last stage.

New Equilibrium
She said, You’re moving with your aunty and uncle in Bel Air.
Shrek does stuff. This is the new equilibrium, The world is not back to the way it was originally, – it’s not even close, but it’s a new equilibrium, at the end of the day, Shrek wins, he gets the girl, gets the castle and gets lucky.

Now try out the theory. Use the five stages to explain any film you can think of. Does it work for that film?

Your film title?
Stage one: Equilibrium.
Stage two: Disruption(also known as Disequilibrium)
Stage three: Realisation.
Stage four: Attempt to repair (Also known as Action)
Stage five: New Equilibrium

chr_shrek_b4

Virtual Learning Environment for Seniors

This link https://edmo.do/j/ge3tm2 will allow you to join the Senior Media class group so we can discuss media content, assignments, homework etc and learn from one another. The group is “closed” which means no-one else online will be able to see it if you keep your password safe.

Remember to let me know who you really are so that I add you properly. It is also a way for you to submit homework and see other people’s answers to help you get your own answers to be better.

 

This Edmodo is now locked as I told you it would be. You will need to specifically request a link to be allowed to join.

Mock up of film poster

Mock up of film poster

Note the following:
Use of colour to convey meaning
Eye catching image
Use of font sizes and type faces to draw the reader (you) in
Institutional factors: company identification, use of stars in fake movie
Sense of awe
Use of tag line
Comparison with popular movie franchise (sequel?)
“Fun”

The redditor who made this uses other people’s photos to turn them into movie posters. (S)he does it for fun. Remember this is not official “mass media” because although it reaches the masses (s)he isn’t being paid for it, yet. You could do something similar for your assignment but using your original image and with the right research and responses you would be well on your way to getting a good mark for Nat 6/Nat 5.

Movie poster 2

If you use reddit, look them up under their name Your_Post_As_A_Movie.

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