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Those who were off on Monday missed a NAB about a non-fiction print advert. This NAB is compulsory and will need to be done on your return to school.

Your papers have been marked. Some of you have done very well! There’s obviously been some good home study going on, for some of you.

If you would like to know your mark/grade before Monday the 10th of December, please see me next time you are in school.

Miss Ness

A newspaper article about some aspect of the 2012 London Olympics.

You have 2 periods in class to start this but by Friday you need to hand in an article which has:

A headline

A byline

300 – 350 words

Paragraphs

Columns

A suitable photograph

A caption

A quote from a real person

http://www.culturestreet.org.uk/activities/

Try this website. Have fun!

http://www.filmeducation.org/theboyinthestripedpyjamas/

Trailer here:

http://www.youtube.com/watch?v=CkzIC_bwxT8

Plot

Bruno and his family must move from their lovely home in Berlin to a new house in an unfamiliar place called “Out-With.” Tempted to explore his new environment, Bruno is told that there are certain places that are “Out Of Bounds At All Times And No Exceptions.” Unable to fight his adventureous spirit however, Bruno ventures forth into the unknown one afternoon.

Bruno comes upon a fence that he follows until he sees a young boy sitting on the other side of the fence. The shoeless boy is wearing striped pajamas and a cloth cap. Bruno also notices that the boy is wearing an armband with a star on it. Bruno makes fast friends with the boy, Shmuel, and they quickly discover that they share the same birthday.

Themes

Innocence, war, friendship, loneliness, fences that separate us from others.

 

Final revision class available 9.00-11.00 in G:14.

Remember:

Representation

It’s impossible to portray every aspect of an individual in a photograph, or even in a feature film, so certain features of their personality and appearance get highlighted, and are often enhanced, when it comes to constructing the representation that the audience will see. When representing a person, media texts often focus on their:

• Age
• Gender
• Race/Ethnicity
• Financial Status
• Job
• Culture/nationality

Signs and symbols are used as a kind of visual shorthand to represent these attributes.

Audience –

Creating Audience

Once a media text has been made, its producers need to ensure that it reaches the audience it is intended for. All media texts will have some sort of marketing campaign attached to them. Elements of this might include

• posters
• print, radio, TV and internet advertisements
• trailers
• promotional interviews (eg stars appearing on chat shows, information leaked to Internet bloggers)
• tie-in campaigns (eg a blockbuster movie using McDonalds meals)
• merchandising (t-shirts, baseball caps, key rings)

Marketing campaigns are intended to create awareness of a media text. Once that awareness has been created, hopefully audiences will come flocking in their hundreds of millions.

Why is genre important for …

 

Producers of media texts?

• Gives a pattern for construction, a template
• Genre pieces have an established audience who are easy to market to
• Certain personnel can develop their skills working within a particular genre (e.g. horror make up specialists)
• Stars can associate themselves with a particular genre e.g. Will Ferrell is known for a certain type of slapstick comedy, and his face on a poster instantly tells audiences what kind of movie they are likely to see if he is in it.
• Fans of a genre know the codes, so you don’t have to reinvent the wheel all the time

 

Distributors?

• Clear channels for marketing and distribution — easily targetable audience
• Concentration of distribution resources — no point in trying to get eg football matches to a non-sports audience
• Fans of a genre as a whole can easily be persuaded to buy other texts in the same genre eg dance music compilation CDs
• Provides a structure for retail outlets