Category: Uncategorized

Everyday uses and pleasures
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Strategies of audience appeal and interpretations
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Target audiences
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Reception and influence

Marketing and promotion
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Branding, brand identities, brand image
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Distinctiveness and audience appeal
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Competition
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Cross media campaigns
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Schedules and ratings
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Audience research and targeting
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Distribution / Point of sale
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Regulation and control
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Self regulation v. external regulation
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Codes of practice and monitoring
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Pressures and constraints
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Taste and decency
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Institutional factors such as: costs, contracts, deadlines, franchises
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Intrusion and privacy
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The public interest
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The lives of the rich and famous

Codes and conventions
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Technical codes:
camera shot angle editing transitions SFX CGI
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Symbolic codes:
body language, gesture, setting, dress, colour, composition
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Sound codes:
music, dialogue, sound effects
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Narrative codes:
storyline, plot, structure, characters
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Representations:
age, gender, ethnicity, nation stereotyping

Camera shot Close up, Medium shot, Long shot
ECU, MCU, MLS, ELS or ECU, MCU, MLS, ELS or BIG CLOSE UP, BIG LONG SHOT
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Camera angle
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High, low, eye-level
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Two shot
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Over the shoulder
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Tilted frame
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Camera movements
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Pan, tilt, tracking shot, dolly
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Lighting
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High key / low key
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Hard and soft
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Editing
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Cutting, shot / reverse shot
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Jump cut, cutaway
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Cross cutting
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Transitions, fades, wipes, dissolves
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Sound codes
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Music: genre, motif, instruments
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Diegetic/ non-diegetic sound
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Ambient sound
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Dialogue: narration, speech

Symbolic codes are hugely significant.
Explain why they have been used by the makers of the text. SIGNIFY or CONNOTE.
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Body language
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Gesture
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Dress
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Setting
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Object
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Composition: rule of thirds, perspective
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Colour
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Typographic codes: fonts, plain,
 bold, italic, decorative, serif / sans serif
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Mise en scene — a useful word here which often describes many symbolic codes
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Denotation and connotation
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Signifiers

Soap opera

Plot, multi-layered storyline
„Tension, closure, resolution
„Harmony, dis–equilibrium, equilibrium
„Open narratives / closed narratives
„Linear, multi–strand, chronological
„Flashback
„Time condensing, time expansion

Audience knowing more than the character

Fade to black signifying death

Cliff-hanger ending

Does it remind you of any other texts you have seen in television?

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The exam is on the 21st as you know.

 

Supported Study will be offered on the day before from 10.45-12.30. Last minute questions and quizzes etc. However, keep revising EVERY day.

May the fourth be with you.

Narratives are made using roles, codes, oppositions, conventions and
structures. With reference to one or more from the list above, explain narrative in a
media text you have studied.

Nobody puts Babybel in a korma.



I have always depended on the kindness of stranglers.



Houston, we have a problem. / Have you tried turning it off and on again?


Yippie Kai Yay, Mother Theresa.


Frankly, my dear, I don’t Instagram. 

 

 

Do you know what films they are incorrectly quoting?

 

How’s the studying going? English tomorrow. Whoop!

Making a media text is a very complicated process. In a media text you have studied explain how at least two institutional factors have affected this text. 6