Scotland deserves its own film school

Wednesday 25 June 2014

SCOTLAND should establish a national film school to rival those in England and abroad, the Edinburgh International Film Festival will be told today.

In a key address to the festival (EIFF), Dr David Archibald, of the University of Glasgow, will say that the Scottish film industry also needs to have its own dedicated agency, and that there is a "disconnection between talent and infrastructure" north of the border.

Scottish film has not had its own dedicated agency since Scottish Screen was merged with the Scottish Arts Council to form Creative Scotland in 2010 and Dr Archibald, a lecturer in film and television studies, will say the present funding situation is a "muddle".

He will also say, in the Forsyth Hardy Lecture, that young and emerging talent would benefit from a dedicated film school which would draw from the knowledge and courses currently being taught at institutions such as Screen Academy Scotland at Napier University, courses at Glasgow, St Andrews and the University of the West of Scotland.

Dr Archibald said: "Instead of having the ambition to have a Scottish Film School which could compete not only with London but internationally, there is a political fear of creating another national institution…”

Mock up of film poster

Mock up of film poster

Note the following:
Use of colour to convey meaning
Eye catching image
Use of font sizes and type faces to draw the reader (you) in
Institutional factors: company identification, use of stars in fake movie
Sense of awe
Use of tag line
Comparison with popular movie franchise (sequel?)
“Fun”

The redditor who made this uses other people’s photos to turn them into movie posters. (S)he does it for fun. Remember this is not official “mass media” because although it reaches the masses (s)he isn’t being paid for it, yet. You could do something similar for your assignment but using your original image and with the right research and responses you would be well on your way to getting a good mark for Nat 6/Nat 5.

Movie poster 2

If you use reddit, look them up under their name Your_Post_As_A_Movie.

Task 2

Section 1 AdvertsAdvertising is:
• A message from vendor (seller)/manufacturer (maker) to consumer
• Intended to give information which will influence consumer choice
• Aimed at a known audience (target)
• Paid for
Brands
A brand is distinguished immediately by its name and/or a symbol (eg the Nike swoosh, the Adidas three stripes). Brand Identity is created by using the following:
1. Brand Essence – a way of summing up the significance of the brand to stockholders and consumers alike of the brand in one simple sentence
2. Brand Slogan – a public way of identifying the brand for consumers – often associated with a logo
3. Brand Personality – marketeers can describe their brand as though it were a person, with likes and dislikes and certain behaviour
4. Brand Values – what does it stand for/against?
5. Brand Appearance – What does it look/sound/taste like?
6. Brand Heritage – how long has it been around? does it have customers who have been loyal to it for many years?
7. Emotional benefits – how it avoids/reduces pain or increases pleasure
8. Hard benefits – bigger? better? cheaper? washes whiter?

Task 2 Identify at least 15 of the 20 brands in the example on the sheet your teacher will give you.

What is Media Studies – Scheme of Work – Section 1

What is Media Studies?
Task 1 – Design a Front Cover
Plagiarism
Adverts
Task 2 – Brands
Task 3 & 4 – Looking at three adverts
Task 5 – Playing Happy Families
Task 6 – Research activity
Task 7, 8 & 9 – Analysis
Task 10 – Stereotyping
Task 11 – Let’s get Fizzy! Creative task
Comics
Task 12 – Looking at comics – target audience?
Task 13 – Cross-media – comics and animation tie-ins
Task 14 – National 3 SQA Challenge
Task 15 – Design an original Comic Strip

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