This is the sort of picture which will appear in the press,
Note that this is not appearing as an advert – which it really is – but as a news story in the Daily Record. It tinges Irn Bru as the drink of youth and winners. It doesn’t hurt that this 13 year old is being referred to as a beautiful mermaid in some sections of the media. This is the kind of product association that manufacturers dream of.
It’s why so many American athletes said for a while in any after match interview where they had won -“I’m going to Disneyworld!” The connection was made in the mind of the viewer between product and success. In America, the athletes were paid. It would be interesting to see if this young girl received sponsorship for the “money shot”.
Article here: http://www.dailyrecord.co.uk/sport/commonwealth-games/glasgow-2014-scots-sweetheart-erraid-3928631
