Media has various roles.
It can meet needs by entertaining, educating or informing its audience.
Media can also influence attitudes and behaviours. There can be intentional or unintentional changes in attitude and behaviours of the audience(s).
Media can also serve particular purposes such as making a profit, promoting self-interest or performing a public service.
Thinking about The Apprentice, what need(s) of the audience does it meet? Give particular examples in your detailed response.
Again thinking about The Apprentice, how might this programme influence behaviours and attitudes? Give specific examples in your answer.
Finally, what purpose(s) does The Apprentice serve? Give examples from the programme to illustrate your answer.
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