Remember
1) seed through social media like this: https://twitter.com/MorvenProctor/status/548863885059821568/photo/1
(reference opposition in mocking tone)
2) Generate interest – appeal to Scottish target audience
(Remember YouGov says those who like Irn Bru are mostly males under 29 who live in the West of Scotland and also have an interest in “Glasgow” and “Scotland”.)
3) Track retweets and favourites
4) Link to new ad campaign – but “content is king”
5) Generate sales
