We will be looking at how two different brands raised their product awareness and sales through the use of various types of media.
The first product is Coke and we will be using YouGov to study the success of the “Friend” campaign.
Our second product is Irn Bru and the “Gets You Through” campaign. (think magnets).
We will use a presentation made by Martin Steele who is the group brand manager.
These two campaigns for similar products should help you in two ways:
1) Understand how media influences society
&
2) Work on your own campaign if you are producing an ad for a real life product.
