Did you spot the product placement in the opening ceremony? Tunnock’s Teacakes and Irn Bru holding up the Forth Rail Bridge?
Did you spot the stereotypes? Tartan and kaleyard through and through.
But at least we had Billy Connolly.
Product Placement works:
Herald Scotland reported on July 25th ”
Sales of Tunnock’s teacakes have soared after they featured in the opening ceremony of the Commonwealth Games, a supermarket has said.
Customers have been stocking up on the sweet treat after giant dancing teacakes whirled around Celtic Park on Wednesday night.
Waitrose said that in the 24 hours following the ceremony, sales of the chocolate-coated marshmallow snack rose by 62%.”
