Analysis of technical codes for Derek The Cuckoo
As you watch the Irn Bru advert, note the following:
Frame 1
Setting: Interior library 4.10pm
Action: Student sits motionless at desk
Distance: Extreme long shot (ELS) student
Angle: Slight high angle
Movement: Track forward
Audio: Sound of ticking clock
Continuity: Ticking clock across first 3 shots
Frame 2
Action: Librarian stamps book beside photo of her giving a “shush” gesture
Distance: Medium close up (MCU) librarian with head obscured by framing
Angle: Slight high angle
Movement: Static
Audio: Ticking clock and sound of library book being stamped
Frame 3
Action: Bored student at desk gazes vacantly into empty space
Distance: Medium close up (MCU) student
Angle: Low angle
Movement: Static
Audio: Ticking clock
Frame 4
Action: Student sits motionless at desk
Distance: Extreme long shot (ELS) student
Angle: Slight high angle
Movement: Static
Audio: Creak … crash!
Continue this analysis yourself and for each frame you look at, state what meaning is conveyed to the viewer.
