Institution – X Factor

Marketing and promotion
„
Branding, brand identities, brand image
„
Distinctiveness and audience appeal
„
Competition
„
Cross media campaigns
„
Schedules and ratings
„
Audience research and targeting
„
Distribution / Point of sale
„
Regulation and control
„
Self regulation v. external regulation
„
Codes of practice and monitoring
„
Pressures and constraints
„
Taste and decency
„
Institutional factors such as: costs, contracts, deadlines, franchises
„
Intrusion and privacy
„
The public interest
„
The lives of the rich and famous

Codes and conventions reminder

Codes and conventions
„
Technical codes:
camera shot angle editing transitions SFX CGI
„
Symbolic codes:
body language, gesture, setting, dress, colour, composition
„
Sound codes:
music, dialogue, sound effects
„
Narrative codes:
storyline, plot, structure, characters
„
Representations:
age, gender, ethnicity, nation stereotyping

Camera shot Close up, Medium shot, Long shot
ECU, MCU, MLS, ELS or ECU, MCU, MLS, ELS or BIG CLOSE UP, BIG LONG SHOT
„
Camera angle
„
High, low, eye-level
„
Two shot
„
Over the shoulder
„
Tilted frame
„
Camera movements
„
Pan, tilt, tracking shot, dolly
„
Lighting
„
High key / low key
„
Hard and soft
„
Editing
„
Cutting, shot / reverse shot
„
Jump cut, cutaway
„
Cross cutting
„
Transitions, fades, wipes, dissolves
„
Sound codes
„
Music: genre, motif, instruments
„
Diegetic/ non-diegetic sound
„
Ambient sound
„
Dialogue: narration, speech

Symbolic codes are hugely significant.
Explain why they have been used by the makers of the text. SIGNIFY or CONNOTE.
„
Body language
„
Gesture
„
Dress
„
Setting
„
Object
„
Composition: rule of thirds, perspective
„
Colour
„
Typographic codes: fonts, plain,
 bold, italic, decorative, serif / sans serif
„
Mise en scene — a useful word here which often describes many symbolic codes
„
Denotation and connotation
„
Signifiers

Soap opera

Plot, multi-layered storyline
„Tension, closure, resolution
„Harmony, dis–equilibrium, equilibrium
„Open narratives / closed narratives
„Linear, multi–strand, chronological
„Flashback
„Time condensing, time expansion

Audience knowing more than the character

Fade to black signifying death

Cliff-hanger ending

Does it remind you of any other texts you have seen in television?

„

New S4

Well done for your work on day 1 of your new course. Today you looked at your research and plans and used them to try to make your model for your first key frame.

Think:

What bits of your plan were too difficult to try and produce? How will you adapt your plan so that you can get a better end product?

Write down:

your ideas about this in your logbook. It will help you for the written bit of the assignment. Remember the written part of the assignment is worth half of your grade so it’s important to keep good records.

Watch this video again:

Easy to make?

or this one:
how to make a face

Supported Study – last chance saloon

The exam is on the 21st as you know.

 

Supported Study will be offered on the day before from 10.45-12.30. Last minute questions and quizzes etc. However, keep revising EVERY day.

May the fourth be with you.

Report a Glow concern
Cookie policy  Privacy policy

Glow Blogs uses cookies to enhance your experience on our service. By using this service or closing this message you consent to our use of those cookies. Please read our Cookie Policy.